How consent works here
When you first visit, a panel asks which categories you want to allow. Essential is always on, because the site cannot work without it. Analytics, AI features, and Preferences are off until you turn them on. Your choice is stored in your own browser and nothing in the optional categories runs until you have made it. You can change or withdraw your choice at any time using the Privacy settings link in the footer.
What we store
Most of what we use is browser storage rather than cookies, which means it is never transmitted to a server with your requests. The only true cookies are set by Google Analytics, and only if you allow analytics.
| Name | Kind | Category | Purpose | Duration |
|---|---|---|---|---|
| blaron.consent.v2 | localStorage | Essential | Remembers which categories you allowed, so you are not asked again | Until you clear it or reset your choice |
| blaron.locale | localStorage | Preferences | Remembers the language you picked, across visits | Until you clear it |
| blaron.wizard.context | sessionStorage | Essential | Carries your ROI calculator figures into the inquiry assistant so you do not retype them | Until you close the tab |
| blaron.quote.token | sessionStorage | Essential | Lets you return to your pending estimate page | Until you close the tab |
| _ga | Cookie (Google) | Analytics | Distinguishes visitors for aggregate traffic measurement | 2 years |
| _ga_<id> | Cookie (Google) | Analytics | Keeps analytics session state | 2 years |
What we do not use
- No advertising or remarketing cookies.
- No cross-site tracking, data brokers, or audience selling.
- No social media tracking pixels.
- No third-party fonts. Our fonts are served from our own domain, so no request reaches an outside font provider.
- No session recording or heatmap tools.
Analytics detail
If you allow analytics, we load Google Analytics 4 with IP anonymisation enabled. It is injected only after your first interaction with the page, or a short idle period, so it never competes with the page for bandwidth. If you decline, the script is never loaded and no analytics cookie is ever created.
Changing your mind
Use the Privacy settings link in the footer to reopen the panel and change any category. Turning a category off stops future use immediately. You can also clear cookies and site data in your browser settings, which removes everything listed above, including the record of your consent choice, so you will be asked again on your next visit.
More information
How we handle personal data more broadly, including retention periods and your rights, is set out in our Privacy Policy.