Social Media Manager

Purpose of this document

This page is the single source of truth for hiring Blaron's Social Media Manager. It explains the full scope of the role, creative and operational responsibilities, expected skills, work arrangement, compensation path, performance standards, equipment requirements, application materials, verification, confidentiality, and ownership terms. The public title may be written as Social Media Manager. The expanded title, Full-Stack Content Creator and Social Media Lead, reflects the real scope: this person must manage the entire content engine, not only schedule posts.

Role at a glance

About Blaron

Blaron is a Dhaka-based engineering studio that builds custom software, automation systems, AI infrastructure, CRM solutions, bots, data systems, web applications, and performance and security solutions for businesses in Bangladesh and international markets. Blaron's social content must explain technical work in a clear, attractive, and credible way. The content should help non-technical decision-makers understand what Blaron builds, why it matters, and how it can improve their operations.

Purpose of the role

The Social Media Manager owns Blaron's complete content process: research, strategy, create, publish, engage, analyze, improve. The goal is to move from the first idea to measurable brand and business growth. This includes planning, writing, designing, recording, editing, publishing, community management, analytics, and continuous improvement. This is not a posting-only role. The selected person must be able to independently turn Blaron's projects, expertise, case studies, and ideas into professional content across multiple formats and platforms.

Main objectives

• Build a consistent and credible Blaron brand across social platforms.
• Explain complex AI, automation, software, data, and engineering topics in simple English.
• Turn real projects into useful demonstrations, case studies, tutorials, and proof-based content.
• Increase qualified reach, engagement, profile visits, website traffic, inquiries, and brand trust.
• Create a repeatable content system instead of producing disconnected posts.
• Use analytics and audience feedback to improve future content.
• Protect Blaron's professional tone, confidentiality, and visual identity.

Platform scope

The role covers the platforms assigned by Blaron, which may include Instagram, Facebook, LinkedIn, YouTube, TikTok, X, Telegram and other relevant channels. Responsibilities may differ by platform. The manager must adapt dimensions, pacing, captions, hooks, thumbnails, titles, publishing times, calls to action, and community responses while keeping one consistent brand.

Content formats

The selected person must be able to create or manage:

• Short-form videos
• Reels and vertical videos
• Carousels
• Static graphics
• Project demonstrations
• Product walkthroughs
• Tutorials and educational content
• Case studies
• Face-camera content
• Screen recordings
• Before-and-after comparisons
• Service explainers
• Founder-led or expert-led content
• Launch, update, recruitment, and company posts
• Long-form video or written content when assigned

Core responsibilities

The exact format mix will be determined by strategy, platform performance, available project material, and Blaron's priorities.

Required creative skills

The candidate must demonstrate practical ability in:

• Video editing
• Visual and carousel design
• Copywriting and scriptwriting
• Short-form content production
• Color correction and color grading
• Basic motion design
• Audio cleanup and balancing
• Thumbnail and cover design
• Face-camera presentation or direction
• Content research and storytelling
• English writing and communication
• Brand consistency and quality control

AI and workflow skills

One person is expected to handle the full workflow. The role therefore requires both creative range and organized system thinking. Required capabilities include:

• AI prompting for research, ideation, scripting, editing support, and analysis
• Building and maintaining reusable prompt libraries
• Creating content knowledge bases
• Using research loops and verification workflows
• Mapping content-production workflows
• Using ChatGPT and Claude effectively
• Using ChatGPT Codex and Claude Code when they improve content systems, automation, websites, analytics, or production workflows
• Learning new AI and creative tools when the work requires them

Expected tools

AI may accelerate work, but it does not replace judgment. The manager remains responsible for factual accuracy, originality, brand alignment, confidentiality, visual quality, and final review. The candidate should be comfortable with professional tools such as:

• Canva or equivalent layout and design tools
• Adobe Photoshop or an equivalent image editor
• CapCut or an equivalent video editor
• Audio, subtitle, screen-recording, and compression tools
• Social scheduling and publishing tools
• Platform analytics and reporting dashboards
• Spreadsheets, documents, content calendars, and project-management tools
• ChatGPT, Claude, ChatGPT Codex, and Claude Code

Qualifications and eligibility

Equivalent tools are acceptable when the candidate can deliver the required quality and editable source files.

Professional qualities

The selected person must be:

• Responsible and dependable
• Organized and deadline-aware
• Comfortable taking ownership
• Able to work independently without constant supervision
• Receptive to direct feedback and revisions
• Curious about software, AI, automation, business systems, and technology
• Able to learn unfamiliar topics quickly
• Mature enough to handle confidential company and client information
• Responsive during agreed working periods and urgent publishing situations
• Focused on measurable improvement rather than personal creative preference alone

Working arrangement

• This is a full-time role.
• The working model is hybrid.
• Remote work is permitted for tasks that do not require physical presence.
• In-person work will take place in Bashundhara R/A when required.
• The daily schedule is flexible and will be coordinated with Blaron.
• Publishing deadlines, planned meetings, recording sessions, campaign launches, and urgent corrections must be handled on time.
• Urgent availability may occasionally be required for time-sensitive content, account issues, corrections, announcements, or business needs.
• The role must not be treated as a casual freelance side task.

Reporting, approval, and authority

• The Social Media Manager reports directly to Nahid Hasan Abir, Founder and CEO of Blaron.
• Strategy, campaigns, sensitive claims, client references, pricing, announcements, and major content must follow Blaron's approval process.
• Blaron retains final approval over public messaging, brand presentation, publishing access, and account activity.
• Pre-approved content systems may allow routine publishing without individual approval, but only after Blaron grants that authority.
• The manager must never publish confidential information, client identities, project details, internal discussions, or unapproved claims.

Performance standards and KPIs

Performance will be evaluated using a balanced set of indicators.

Compensation and review path

The approved starting range is BDT 5,000 to BDT 30,000 per month.

• Capable beginner: may start from BDT 5,000 per month, depending on current ability, portfolio, reliability, and required support.
• Proven professional: may receive BDT 30,000 per month from day one when their proof, quality, speed, strategy, and ownership justify it.

Candidate-owned resources

The candidate must have and maintain an appropriate production setup, including:

• A capable computer
• A suitable smartphone or camera for required recording
• Microphone, lighting, tripod, or basic recording accessories as needed
• Reliable internet access
• Practical power backup
• Required design, editing, scheduling, storage, and AI tools or subscriptions
• Secure storage and responsible account access practices

Content quality and brand rules

Blaron will provide approved brand assets, project information, account permissions, internal guidance, and company-owned resources required for the role. Company advertising budgets, production purchases, travel reimbursement, or paid project services apply only when approved in writing. Blaron content should be clean and minimal, visually understandable, professional and credible, easy for non-technical audiences to follow, balanced between visuals and text, consistent with Blaron's brand system, and clear about the problem, solution, proof, and next action. Content should avoid:

• Chaotic or overcrowded layouts
• Unnecessary graphics or visual effects
• Emojis unless Blaron explicitly approves them for a campaign
• Em dashes in public copy
• Unsupported claims, fake statistics, fake testimonials, or exaggerated promises
• Generic AI-generated copy that has not been reviewed
• Confidential screenshots, code, client information, or account data
• Unlicensed or unauthorized third-party assets

KYC, NDA, security, and ownership

KYC takes place after conditional selection and before employment begins. It may include identity, photograph, address, and other reasonable verification documents. The selected candidate must sign a non-disclosure agreement, an employment or service agreement, and intellectual-property, confidentiality, security, and account-access terms.

Application requirements

Every application must include:

1. CV or concise professional profile
2. Portfolio showing relevant content work
3. At least one face-camera sample
4. Examples with measurable results where available
5. Expected monthly salary
6. Current availability and preferred start date
7. Current Dhaka location
8. Summary of the candidate's production equipment and software setup

Selection process

Applicants must not submit confidential work or data belonging to a previous employer or client without permission.

1. Application and portfolio screening
2. Review of face-camera sample, measurable results, expected salary, availability, location, and production setup
3. Interview with Nahid Hasan Abir
4. Discussion of research, strategy, content production, analytics, tools, workflow, and brand judgment
5. Conditional selection
6. KYC verification
7. NDA and written agreement
8. Account provisioning, onboarding, and first-month objectives

Grounds for rejection or termination

Examples include:

• False claims about skills, results, identity, previous accounts, or portfolio ownership
• Repeated missed deadlines or unreported absence
• Publishing without required approval
• Sharing confidential information or account access
• Poor-quality work with no improvement after clear feedback
• Use of plagiarized, unauthorized, or unreviewed AI-generated content
• Unprofessional community or direct-message behavior
• Manipulated analytics or misleading performance reports
• Failure to return source files, credentials, or Blaron property
• Conduct that damages Blaron's brand, security, clients, or business relationships

Final clarification

Any termination, final payment, handover, access removal, and ownership process will follow the signed agreement. This page defines the general hiring standard for the role. The final written offer and signed agreement will control salary, schedule, responsibilities, access, confidentiality, intellectual property, review terms, and any approved exception.